Double Degree - Wine Tourism, Heritage and Senses

Integrating our Univerity diploma & Bachelor diploma Wine Tourism, Heritage and Senses

The economy of the wine-sector tourism is rapidly expanding throughout the world today. The stakes are therefore significant,  in terms of increasing the number  of visitors in wine-growing areas  and stimulating the sales of wine. This is about a key sector that carries an art of living and conveys some values of exchange, experience,  totally in line with the increasingly demanding expectations of tourists.


Training objectives

The double degree aims at training technical, multi-skilled and operational executives in the highly diverse activities of oenotourism. They will have a good knowledge of wine production, a good knowledge in the sensory approach of the territory, of the management principles of eco-responsible projects. They will be familiar with the latest tools of digital culture. During their career, they will be able to move towards a large range of jobs and responsabilities: they will learn how to optimise tastings and sales at the estate, how to pilot welcoming and reception activities, how to develop some stays, how to keep the wine sector heritage alive.


Knowledge and skills

 To know and understand the challenges, the key players and specificities of the wine sector in Champagne, in France and at international level

  • To develop an oeno-touristic project
  • To manage and lead oeno-touristic activities
  • To learn how to communicate and set up a global communication plan using the tools of digital culture
  • To master foreign language

Job perspectives

  • Project Manager for oenotourism
  • Promotion and territory development Manager
  • Manager of tourism development
  • Manager of events and networking
  • Entrepreneurs in oeno-touristic activities
  • Digital Communication Adviser


Teaching programme

A steering committee made up with academics and professionals issued from the wine industry, oenotourism and communication has allowed to establish this vocational training programme and to build up a teaching team.


Courses and case studies (equivalent to 500 hours)

  • Economic, legal and cultural environment of oenotourism
  • Wine-growing sector: economy, geography, climate, sustainable development, sciences and techniques of vines and wines
  • Heritage: history, arts and culture
  • Sensory approach of terroirs
  • Marketing and communication
  • Interpersonal and intercultural communication
  • Management of oeno-touristic activities
  • Tools and digital uses (community management, e-reputation, web)
  • Second foreign language (German/Spanish/French)


Supervised project (equivalent to 100 hours)

  • Concrete management of an oeno-touristic project guided by a professional tutor
  • Written report and oral presentation of the project


Internship in company (4 months minimum full time)

  • Abroad (or in France in an international structure)
  • Offers of internships with partner companies


Useful information

Admission requirements

People holding a 2 year vocational university diploma (french bts, dut), undergraduate or equivalent diploma in the following fields: viticulture, oenology, tourism, commerce, geography, history, foreign languages... The training is also accessible to professionals testifying of a 3-year experience minimum.

Admission is based on academic record, test and interview.

  •  A previous stay abroad is highly recommended
  • Level B2 in English is required


Location and duration

Courses are provided in Reims, France, from September to February, before Training period. Courses will begin in September 17th 2018. Recruiting sessions are planed from March to July.


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Admission fees 2018/2019

• Initial training: 6,000€
• Vocational training: please contact us for further information.


Alcohol abuse is bad for your health, please consume in moderation.